Calling all ladies!!!…Join the I AM BEAUTIFUL CAMPAIGN!

I am sooooooo feeling this campaign, so much so that I had to blast it on my blog! The ladies at Hermosa Cosmetics, *remember Yolanda who beats up the faces in the previous post? Yeah her company!* are hosting a ‘I AM BEAUTIFUL’ campaign which will spotlight women, EVERYDAY women, who capture beauty beyond what mainstream media defines. I had a chance to catch up to the busy bee Yolanda again to explain a bit more about the campaign:

We at Hermosa Cosmetics think that beauty comes from within. Our slogan is to “Unleash the Beauty Within.” It is self-explanatory. Beauty does not have to be seen as perfection. Beauty genuinely is the smile that shows up on your face. We are looking for women who can display the true meaning of beautiful. In a 120 or less word essay, describe what makes you or the woman you are submitting beautiful. This is not the most prettiest contest. This is the most beautiful contest. It could be a person who gives outstanding community service or a woman who passes you ever day and gives you an encouraging word. We are looking for everyday women who have over come adversity and are simply beautiful from the inside out. Submit all entries to hermosamakeup@gmail.com. With this submission include the Name, D.O.B, Address, and Job Title if applicable. We will have a casting call for all ladies who have sent in an essay (at a specific hotel TBA). If you did not send in an essay you will be denied entry into the casting.

Hermosa will be choosing 10 ladies to be the I AM BEAUTIFUL face of HERMOSA COSMETICS. Each woman will have a high fashion photo shoot, full makeovers including hair, makeup and wardrobe from exclusive stores and boutiques. All contestants will participate in the I AM BEAUTIFUL pageant. This is a fun filled event that will have prizes and gifts for 1st, 2nd and 3rd winners. 15% of the proceeds from the pageant will go to a charity of choice that helps support women and children. I hope that you will take the time to find the beauty within and give yourself or someone you know the treat of being pampered and feeling wonderful!

Deadline for all entries is 1/15/2011! *i.e. MORE than enough time to submit!*

I am so on board with this…why? Because it is a postive initiative to engage the community in viewing women simply as who we are, NOT what we SHOULD be, according to the media’s standards. It is exciting, new, fresh, and wonderful to be apart of making this event happen! I will be entering a few of my friends who deserve a day of papmering, just because they are beautiful! I hope that you ALL jump on board with making this pagent and day of papmering happen for women we all love! *HINT HINT: this would be a GREAT way to honor a woman you love for mother’s day or just to find a way to express your love* GET TO WRITING IN PEOPLE!!! 🙂

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2 Comments (+add yours?)

  1. Reeves Hill Day Care
    Oct 03, 2010 @ 22:18:30

    I think this is a great contest!

    Reply

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